Maasai includes the tribes of Kenya and Tanzania terming the most powerful images of tribal unity in Africa.
Various world companies have been continuing to exploit the icons of Maasai’s brand in a bid to infuse a patina of exoticism to their products so as to their increase sales.
The most popular, harks back to Louis Vuitton’s 2012 spring/summer men’s collection which composed of hats, shirts and scarves inspired by the Maasai-Shuka which is a traditional African Maasai's blanket like sheet cast in colourful shades of both red and blue colours.
The un-potential case here is that the Maasai members aren’t credited/compensated for anything sold under these luxury brands' names despite having helped them sell billions of dollars worth of goods worldwide, according to Light Years IP, a Washington DC nonprofit that works on public interest intellectual property issues internationally.
Leading to this case, other group, The Maasai Intellectual Property Initiative (MIPI) has been created to challenge companies referring to or copying the signature Maasai style without a licensing agreement.
Below are some clothing styles of Maasai trending:
